Chima-Omeike, O. J., and A. Taiwo. “Effect of the Use OfIndigenous Language in Nigeria’s Advertisement: A Study of Milk Billboard in Lagos State”. AGIDIGBO: ABUAD Journal of the Humanities, Vol. 3, no. 2, May 2015, pp. 192-06, doi:10.53982/agidigbo.2015.0302.09-j.