Bread, Circuses, and the Politics of State-Sponsored Experiences: The Duality of Role

Main Article Content

Uzoma Ugochukwu Nwoke

Abstract

This paper examines state-sponsored experiences through the case study of the Roman Colosseum, interrogating its dual role as both a political instrument and a site of civic engagement. Built to awe, to distract, and to reaffirm imperial control, it was a spectacle that kept the masses fed, thrilled, and, most importantly, obedient. But was it truly one-sided? This paper explores the paradox of state-sponsored experiences, questioning whether the Colosseum was merely a tool of control or if audiences, in their cheers and jeers, found subtle ways to assert agency. Drawing parallels with modern mega-experiences like the Olympics, Super Bowls, national celebrations, the study examines how governments continue to wield experiences as instruments of influence. Yet, no experience remains fully in the hands of its creators. Whether in ancient Rome or today, audiences reshape meaning, proving that even the most calculated performances of power can produce something far less predictable like citizen’s authentic engagement or social cohesion.

Downloads

Download data is not yet available.

Article Details

How to Cite
Nwoke, U. U. N. (2025). Bread, Circuses, and the Politics of State-Sponsored Experiences: The Duality of Role. African Journal of Stability and Development (AJSD), 17(1), 550–563. https://doi.org/10.53982/ajsd.2025.1701.27-j
Section
Articles

References

Auguet, R. (1972). Cruelty and civilization: The Roman games. Allen & Unwin.

Beacham, R. C. (1999). Spectacle entertainments of early Imperial Rome. Yale University Press.

Beard, M. (2008). The Roman triumph. Harvard University Press.

Bhargave, R. P., Montgomery, N. V., & Redden, J. P. (2018). Collective satiation: How coexperience accelerates a decline in hedonic judgments. Journal of Personality and Social Psychology, 114(4), 529-546.

Bonnell, V. E. (1997). Iconography of power: Soviet political posters under Lenin and Stalin. University of California Press.

Boothby, E. J., Clark, M. S., & Bargh, J. A. (2014). Shared experiences are amplified. Psychological Science, 25(12), 2209-2216.

Brannagan, P. M., & Giulianotti, R. (2018). The soft power–soft disempowerment nexus: The case of Qatar. International Affairs, 94(5), 1139–1157. https://doi.org/10.1093/ia/iiy125.

Claridge, A. (2017). Rome: An Oxford archaeological guide (3rd ed.). Oxford University Press.

Coarelli, F. (2001). Rome and environs: An archaeological guide. University of California Press.

Coleman, K. M. (1990). Fatal charades: Roman executions staged as mythological enactments. The Journal of Roman Studies, 80, 44–73.

Davidson, C. M. (2018). Dubai: The vulnerability of success. Columbia University Press.

Dio Cassius. (c. 230 CE). Roman history. Translated by Earnest Cary, Loeb Classical Library.

Edmondson, J. C. (1996). Dynamic arenas: Gladiatorial presentations in the city of Rome and the construction of Roman society during the early empire. In W. J. Slater (Ed.), Roman Theatre and Society (pp. 69–112). University of Michigan Press.

Flower, H. I. (2017). The Dancing Lares and the Serpent in the Garden: Religion at the Roman Street Corner. Princeton University Press.

Foucault, M. (1975). Discipline and punish: The birth of the prison. Translated by Alan Sheridan, Pantheon Books.

Futrell, A. (2006). The Roman games: A sourcebook. Blackwell Publishing.

Gentile, E. (1996). The sacralisation of politics in fascist Italy. Harvard University Press.

Giglio, J. N. (2021). Super Bowl Nation: The NFL’s Dominance of American Culture. University of Nebraska Press.

Giurge, L. M., Whillans, A. V., & West, C. (2020). Why time poverty matters for individuals, organisations, and nations. Nature Human Behaviour, 4(10), 993-1003.

Hirschman, E. C., & Holbrook, M. B. (1982). Hedonic consumption: Emerging concepts, methods, and propositions. Journal of Marketing, 46(3), 92-101.

Hölscher, T. (2018). Visual power in Ancient Greece and Rome: Between art and social reality. University of California Press.

Hopkins, K., & Beard, M. (2005). The colosseum. Harvard University Press.

Jensen, R. (1996). The dream society. The Futurist, 30(5), 16–20.

Josephus, F. (c. 75 CE). The Jewish War. Translated by G.A. Williamson, Penguin Classics.

Juvenal. (c. 100 CE). Satires. Translated by Niall Rudd, Oxford World's Classics.

Juvenal. (n.d.). Satire X. In Satires. Retrieved from https://en.wikipedia.org/wiki/Satires_%28Juvenal%29

Kang, H. (2009). This is paradise!: My North Korean childhood. Little, Brown and Company.

Kasser, T., & Sheldon, K. M. (2009). Time affluence as a path toward personal happiness and ethical business practice: Empirical evidence from four studies. Journal of Business Ethics, 84(S2), 243-255.

Krane, J. (2019). Energy kingdoms: Oil and political survival in the Persian Gulf. Columbia University Press.

Kyle, D. G. (2001). Spectacles of death in Ancient Rome. Routledge.

Kyle, D. G. (2007). Sport and spectacle in the ancient world. Blackwell Publishing.

Levick, B. (1999). Vespasian. Routledge.

Mehmetoglu, M., & Engen, M. (2011). Pine and Gilmore's concept of experience economy and its dimensions: An empirical examination in tourism. Journal of Quality Assurance in Hospitality & Tourism, 12(4), 237–255. https://doi.org/10.1080/1528008X.2011.541847.

Miller Center. (n.d.). Franklin D. Roosevelt: Domestic Affairs. Retrieved from https://millercenter.org/president/fdroosevelt/domestic-affairs

Pine, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97–105.

Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre and every business a stage. Harvard Business Press.

Robbins, R. (1999). Global problems and the culture of capitalism. Allyn and Bacon. Retrieved from https://www.globalissues.org/article/236/creating-the-consumer.

Schor, J. B. (2010). Plenitude: The new economics of true wealth. Penguin Press.

Schulte, B. (2024). Overwhelmed: Work, love, and play when no one has the time. Picador.

Schulze, G. (1992). Die Erlebnisgesellschaft: Kultursoziologie der Gegenwart. Campus Verlag.

Shaw, B. D. (2001). Spartacus and the slave wars: A brief history with documents. Bedford/St. Martin's.

Suetonius. (c. 121 CE). The lives of the twelve caesars. Translated by Robert Graves, Penguin Classics.

Tacitus. (c. 110 CE). Annals. Translated by A.J. Woodman, Hackett Publishing.

Tacitus. (n.d.). Annals (Book IV, Chapter 62). Retrieved from https://en.wikipedia.org/wiki/Battle_of_Rhandeia

Toner, J. P. (2013). Popular culture in Ancient Rome. Polity Press.

Welch, K. (2007). The Roman amphitheatre: From its origins to the colosseum. Cambridge University Press.

Whillans, A. V. (2020). Time confetti and the broken promise of leisure. Behavioural Scientist.

Whitson, D., & Horne, J. (2006). Mega-events and the growth of global culture. Globalisation, Societies and Education, 4(3), 295-310.

Wiedemann, T. (1992). Emperors and gladiators. Routledge.

Zuboff, S. (2019). The age of surveillance capitalism: The fight for a human future at the new frontier of power. Public Affairs.